Between the Rainbow is the title of the editorial of the new ATHOME.AWX27|28 trend book.

Technically, the phrase is not entirely correct, yet that is precisely why it kept returning to me. It was my way of giving words to the confusion of this moment: so many colours, so many possibilities, so many directions at once. In that abundance, my search began between the colours of the rainbow, where nuance emerges and where choices regain direction.

With this book, AWX27|28 looks approximately two years ahead, enabling interior professionals, category managers, stylists and buyers to begin developing new collections well in advance.

A seed in a little pot, in a corner with light, with just enough water and patience. At first, almost nothing happens. Then suddenly a shoot, a few needles, a fragile beginning you hardly dare to touch. You watch, you wait, you give it what it needs. Slowly it grows sturdier. More green appears, more shape. You move it into a bigger pot, and after a few years you recognise it: a Christmas tree in the making. Not perfect, not finished, but carefully raised.

On trend forecasting, gut feeling, and seeing what’s not there yet

In a time when algorithms increasingly dictate what is considered attractive or relevant, I want to pause and reflect on something that, for me, lies at the heart of creative work: feeling.

DDW Eindhoven always feels close to home, geographically and creatively. Paris (M&O) is where I look for newness in interiors, accessories, materials and colour; Milan is the high-end design feast; Eindhoven is that gentle week among innovators, moving from halls to museums, from conversations to material exploration, from curated shows to the tiniest details.

This is only a small selection of the beauty and surprises I encountered; there is simply too much to name. The rest lives in my trend books.

The City as an Open House

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