Nobody Owns the Land

Upon entering the inner courtyard of Palazzo Litta during Milan Design Week 2025, my gaze was immediately drawn to an expansive surface of terracotta-coloured, sand-like material. An earthy ground layer that covered the square in a single, unbroken gesture. Above it hung a large banner, printed in both English and Korean: “Nobody owns the land / 땅은 누구의 소유도 아니다.” A powerful opening to an exhibition where materiality, trace, and connectedness took centre stage. No loud spectacle, no design as performance. Instead, a quiet installation where clay, memory, and the act of making played the leading roles.

At its core was the mahksabal – a simple clay bowl, often shaped in one fluid movement. These bowls are more than utilitarian objects; they carry the marks of the hand that made them. Many of them featured a glaze that appeared to drip down their edges – as if the material had been guided only loosely, allowing for deliberate unpredictability. In each irregularity, each fingerprint or rough edge, the maker’s gesture is preserved. The object becomes a tactile memory – not just of technique, but of a way of being. A way that embraces intuition, simplicity, and humility.

The clays used – white clay, Bun Choung clay or Sanchoung clay – are sometimes mixed with kaolin, a fine white clay that refines the body and enhances its ability to carry glaze. These materials were intentionally left with visible traces of their making. Alongside ceramics, textiles played a vital role. Coarse hemp cloths were marked, printed, and painted with earthy pigments and thick, mud-like brushstrokes. Black abstract lines – bodily gestures, or signs without a formal language – appeared to move fluidly across the surface. Some cloths were weighted down with stones, grounding them quite literally in the earth.

This interplay between material and meaning, between making and thinking, underscored the central theme: the earth is not something to own, but something to work with. The exhibition posed essential questions about ownership, cultural transmission, and the role of craft in a digital era. The Korean concept of mahk – standing for spontaneity and intuitive creation – was both visible and tangible in every aspect of the presentation.

This installation was created by Byoung Soo Cho, Shin Chang Hee and Bae Joo Hyun, Seoul, Korea.

As a trend forecaster and creator of the TH . trend books, I look beyond what is shown during Milan Design Week to what moves beneath the surface. Which materials and designs tell a deeper story? Each year I compile a carefully curated report that brings together emerging directions and meaningful details – for those shaping not only the world of tomorrow, but also the collections of the coming season.

My trend books are developed two years in advance of the retail season, offering early insight into the materials, colours and moods that will define future interiors.

At studiothuis.nl, you’ll find this report alongside my trend books, visual analyses, and new inspiring colour palettes and design concepts for interior and decorative use.

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